There’s a relative new feature available in Azure called Managed Service Identity. What it does is create an identity for a service instance in the Azure AD tenant, which in its turn can be used to access other resources within Azure. This is a great feature, because now you don’t have to maintain and create identities for your applications by yourself anymore. All of this management is handled for you when using a System Assigned Identity. There’s also an option to use User Assigned Identities which work a bit different.